Comfort-centered Technology

We focus on your comfort so that you can focus on looking good, and feeling good.

Every journey begins with the perfect pair of shoes and prettyFIT aims to set women free from boundaries.

Re-defining comfort by incorporating numerous technologies to make our shoes so much softer, more enjoyable and wearable; we aim to provide styles you desire and elevate the experience you deserve.


With carefully selected buttery soft materials on the shoes upper that brings extra comfort, our footwear are enhanced with thick memory foam insoles to absorb impact and provide extra padding at the ball and heel of your foot.


Designed with soft rubber outsoles which are foldable and can be easily packed into our everyday bags, our prettyFLEXI technology reduces resistance as you walk, bend and move; bringing you the experience of a new era.


Constructed using featherweight outsoles and airy foam insoles, our prettyLIGHT technology ensures maximum mobility for all women on-the-go.